Mike Weccardt appointed CEO of Britax

March 28, 2019 – Britax, the leading global child safety product manufacturer, today announces that Mike Weccardt has been appointed CEO of Britax Group as of April 15, 2019.

Mike Weccardt is an internationally experienced executive with extensive consumer goods knowledge, a strong track record and a clear focus on customer needs.

Previous experience includes senior leadership positions in global consumer businesses such as Nike, Douglas and Ernsting´s Family as well as from holding interim senior management positions for over 10 years in both Europe and the US, including AWG, Versandhaus Walz Group and Gibson.

Mike Weccardt succeeds Alexander Lacik who announced his resignation in February 2019 to assume the role of CEO at Pandora. Alexander Lacik will support the transition to new leadership over the coming weeks.

Press contact:

Mark Akinlade
Britax Group General Counsel
+44 1276 587 784

About Britax

Britax is a global leader and innovator in child mobility dedicated to making family travel safer and easier. Specialising in a complete range of premium car seats, strollers and accessories that meet modern family lifestyle needs, Britax’s mission is to inspire families to travel more freely, confident of safety, sure of style.

Britax was founded in the UK in the 1930’s focusing initially on automotive safety developments, such as adult seat belts, and accessories. In the 1960’s Britax launched its first child car seat. In the 1970’s, it acquired the established German car safety business, Römer. More recently, Britax acquired the hugely popular outdoor stroller brand BOB in 2011 and the BRIO pushchair and car safety business in 2013.

Britax maintains offices in 11 countries, operates in almost all countries globally and employs more than 1800 people.

For more information about Britax, please see www.britax.com.